Cora Lanell Q&A
1. What is your process? Do you look for Levi jackets and paint them?
I'm very fortunate to have a relationship with Top Vintage located in Houston, who I choose to buy from due to the authenticity. Levi vintage is what I use. I buy these jackets by the pound as soon as they come in. I'm very thankful for the relationship I have with them, and also for all of their support for Cora Lanell!
2. How did you come up with this design concept?
Cora Lanell as a brand is way more than denim jackets. My vision was never just painting, spray painting, and putting words on denim jackets. My design concept comes from my personal slogan for Cora Lanell, "embracing the difference". From a designers point of view, I see every person (buyer) differently. I only create something that's personal. The jackets are not only created, cut, stained, reinvented and worn for style, but they're also created for depth, feeling and means-- something for each individual.
3. What kind of quotes inspire you? Do you have a favorite quote?
4. Where do you live?
I currently live in LA but was born and raised in Houston, where Cora Lanell started.
5. What kind of girls wear your jackets?
I custom fit and design jackets for all ages and genders. It's not necessarily an age but the style. The custom artwork seen fit for that specific person is what I focus on, on each jacket in detail. Overall, I want the jacket and design to be and feel personal. It should be a personal. experience for the buyer.
6. Your personal favorite brands and designers?
Tell me your brand mission.
I want my brand to bring the consumer in, and allow them to make it feel like their own. We can all go buy the same custom jackets, multiples made of the same, but mine are never alike. Each one I make is unlike any another. Therefore it creates a one of a kind for the buyer. It is theirs and no one else's, created by me.