I spoke with co-founder Anoopreet Rehncy about her streetwear line, A Black and White Story. I have been rocking my Black and White Story "Posh raised on champagne" sweatshirt.
MR: Would you call Black and White Story a street wear brand?
We like to use the phrase “sophisticated streetwear”. Our bespoke fabrics, design and shapes are so versatile that you can dress up the pieces for dinner or bar; and at the same time dress them down for brunch or the gym.
MR: How are truth and the clothes we wear related?
Clothes should be an expression of one’s own truth. We encourage questioning who you are and to not be afraid of expressing it through what you wear. Too often, people copy what’s reported to be “on trend” and if you look at yourself, there’s plenty of inspiration in your character alone… embrace it!
MR: What is Black and White Story's message?
Bip and I are both ex-investment bankers. We quit our careers, driven by the desire to live in a more straightforward and uncomplicated world, away from man-made hurdles and inescapable office politics. We questioned “why can’t the world be black and white?” and what better way to express this concept through fashion. No matter what race, religion, belief, age or sexuality, we champion living in a black and white world, where diversity and truth reign, hence why our clothes are all black and white.
MR: What kind of response are you getting from your customers?
I love that our customers send us feedback and emails on their own accord. From comments about the quality and softness of our bespoke fabrics to the personal touches that we put in our parcels, it’s so rewarding to receive in all languages of the world. Of course, we do have to Google Translate often! There was so much worldwide hype just a few months after we launched when Beyonce wore our Queen Bee sweatshirt. Since then we have only been strengthening our following. Everyone’s always interested when a new design pops up. There’s a lot of demand for just our logo now.
MR: Which one do you wear?
I wear a different design every day, depending on my mood! Today I’m wearing my “Heroine: highly addictive female” sweatshirt with black leather pants and a dark berry lip shade… feeling a bit sassy!
Check out A Black and White Story Instagram!